Customer Lifetime Value (CLV)

Calculate how much revenue a customer generates over their entire relationship with your business.

Average Purchase Value ($)

Purchases per Year

Customer Lifespan (years)

Profit Margin (%)

Customer Acquisition Cost (CAC) ($)

Results

CLV (with margin)$600.00

Gross CLV$2,000.00

LTV:CAC Ratio4.00x

CAC$150.00

Payback Period4.5 mo

Healthy LTV:CAC ratio (>3:1). Business model is sustainable.